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Training Course

Making the Case: How to Position Research in Your Proposal

Recorded Webinar
60-90 minutes

An essential component of any fundraising proposal is a compelling need statement. Building a compelling case demonstrates that you understand an issue and can communicate to funders exactly why your organization is prepared to make an impact. Research and statistics can help you make your case, but need to be positioned with a sense of urgency. In this webinar, author and expert grant reviewer Cheryl Kester of the Kester Group shared winning strategies for citing research in your next proposal. 


  • Understand the components of an effective needs statement
  • Identify credible sources of research and statistics
  • Learn strategies for citing research and statistics in your proposal narrative

Intended audience:

  • CEOs/Executive Directors
  • Development Officers
  • Directors of Strategy, Performance Measurement Directors


Cheryl Kester (CRFE), is Principal of the Kester Group and co-author of Writing to Win Federal Grants: A Must Have for Your Fundraising Tool Box and its companion workbook (forthcoming). She has more than 30 years of experience in the nonprofit sector and has been a grants professional since 1999. Today, her firm specializes in winning federal grants and serving as an external evaluator. Since 1999, Cheryl has helped secure more than $96 million in funding from grants and contracts. An engaging speaker, she serves as a plenary speaker, teaches workshops on all aspects of grantseeking, and presents at conferences. She also serves as a grant reviewer for private and federal funders.

How it works:

Within one business day of your registration, you will receive an e-mail with a link to create your online account at our eLearning platform, Bridge.

Bridge is mobile- and desktop-friendly and only requires a web browser (Firefox, Chrome, Opera, Safari, or the latest version of Internet Explorer). Visit Bridge for more information on accessing courses, on navigating through a course and on technical requirements.

You will have access to the recording for 30 days after enrollment.

This course qualifies for 1.5 CFRE Education Credits.


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