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Training Course

Loving Your Midlevel Donors: Creating a Retention Program

Recorded Webinar
60-90 minutes

Are you looking to improve donor retention? Does your organization want to increase contribution given per donor? Do you have a direct mail and major gifts programs, but lack a clear plan for the donors in between and need a balanced way to do more with this group?

Creating a mid-level donor program might be the right option for you. In this webinar recording, Emma Kiernan of Pilot Peak Consulting will help you better engage with your mid-level donors and access any money left on the table by your most dedicated donors.


  • Identify and segment your mid-level donors
  • Learn the necessary components of a mid-level donor program
  • Create a plan to move your mid-level donors forward

Intended audience:

  • Executive Directors
  • Development Officers
  • Major Gifts Officers

 Instructor: Emma Gilmore Kieran

Bringing more than 16 years of professional and volunteer fundraising experience, Emma started Pilot Peak Consulting in 2014. She has worked with over 50 nonprofits in her career on a broad range of projects from planning to implementation, coaching and interim services. Most recently, Emma was the vice president for Fundraising and Development at Orr Associates, Inc. (OAI). Before OAI, Emma was a consultant with Changing Our World (CW). During her tenure at these two nationally recognized fundraising consulting firms, she helped many nonprofit organizations augment their strategies and improve their fundraising activities.

Emma holds an MPA from American University in Nonprofit Management and a BA from Connecticut College. In her free time, Emma is an avid marathoner and three-time Ironman triathlete, volunteers for her alma mater, The Ellis School for Girls, and Girls on the Run, and enjoys photography and being outdoors.

How it works:

 Within one business day of your registration, you will receive an e-mail with a link to create your online account at our eLearning platform, Bridge. Bridge is mobile- and desktop-friendly and only requires a web browser (Firefox, Chrome, Opera, Safari, or the latest version of Internet Explorer). Visit Bridge for more information on accessing courses, on navigating through a course and on technical requirements.

You will have access to the recording for 30 days after enrollment.

This course qualifies for 1.5 CFRE Education Credits.


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