skip to content


Introduction to Corporate Giving

Sep 14, 2015

Is your organization ready to seek corporate support?

Corporate grantmakers are different from traditional foundations in many ways. This recording provides a basic overview of:

  • The different types of corporate giving
  • What motivates corporations to give
  • How to find potential corporate partners

Prior viewing of the Introduction to Finding Grants webinar is strongly recommended.

This brief recording captures the key concepts of the course. For more expansive discussion of the topic, we suggest attending a live webinar or in-person session. Note the recording is captioned for individuals with hearing impairments.

00:01 Introduction
00:32 How Companies Support Nonprofits
01:05 Cash Contributions
01:41 Types of Cash Contributions
01:56 Foundation Grants (Organized Philanthropy)
02:55 Corporate Contributions (Direct Corporate Giving)
03:19 Employee Matching Gifts
03:50 Corporate Sponsorships
04:25 Cause Related Marketing
05:12 Non-cash Contributions
05:29 Products
05:40 Pro-bono Services and Employee Volunteerism
06:30 Space/Use of Facilities
06:42 Why Companies Give
12:27 How to Find Corporate Partners
13:07 Using Foundation Directory Online to Find Corporate Funders
17:20 GrantSpace Resources
17:35 Key Takeaways
18:11 Questions? Ask Us

Rate Content

You don't have access to rate this page.

Log in or create a user account to rate this page.

Average Rating (2 votes cast):
  • Currently 4 out of 5 Stars.

Thank you for rating!

You have already rated this page, you can only rate it once!

Your rating has been changed, thanks for rating!