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What Should Be In Your Nonprofit’s Business Plan?

Aug 29, 2011

Creating a business plan "offers a nonprofit’s decision makers a rare opportunity to step back and look at their organization as a whole. It is a time to connect the dots between mission and programs, to specify the resources that will be required to deliver those programs, and to establish performance measures that allow everyone to understand whether the desired results are being achieved." The written product can be a powerful tool for marketing, fundraising, and outreach; help engage your current staff and board's skills and networks more fully; and recruit, hire, and train quality directors and staff. (Source: Bridgespan)

Customers often ask us about business plans: Where to find samples, what should be in them, how they differ from strategic plans and case statements, among others. Get the answers to these questions from our expert panelists.

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Chataun R. Denis is chief consultant and founder of Grant Source, based in Snellville, GA, where she helps social entrepreneurs and grassroots nonprofit organizations build their capacity to fulfill their missions. She also is the author of My Formula for Nonprofit Success, The 3 Ps: Passion, Planning, & Profits. She has helped raise over $4 million for a variety of charitable causes. Ms. Denis has 19 years’ experience working in the nonprofit arena in various capacities, including direct service, development, and administration.


Jim Horan is an experienced Fortune 500 executive, author, speaker and senior advisor. He is the author of The One Page Business Plan for Non-Profit Organizations and founder of The One Page Business Plan Company, based in Berkeley, CA, where it markets, sells, and delivers its products, software, training and consulting services through its 500+ senior consultants in the U.S., Mexico, Canada and Europe. Jim founded the company in 1990 after nearly two decades in senior level financial positions with Shaklee Corporation and Bayer Pharmaceuticals. His career focus has always been on managing for growth and profitability.