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Turn Your Tryers Into Buyers, Donors, and Advocates

Oct 29, 2013

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How do you turn your single ticket attendees (“Tryers”) into loyal return/repeat customers (“Buyers”), and eventually into Donors and Advocates? Get answers from Joanne Steller, Vice President of Strategic Communications at TRG Arts, whose clients have included internationally known groups like Cirque du Soleil, Chicago Symphony Orchestra, Lincoln Center, among others.

Eager to learn more? Explore these items related to this topic:

Case Study: Seattle Repertory Theatre -- Tripled retention among specially cultivated group of new ticket buyers during years 2010-13.

- The Making of a Donor-Ready Patron -- Loyal donors are not found, they are made, according to TRG Arts President Jill Robinson in her presentation at the 2013 Blackbaud Conference in Washington, D.C. This recap includes her slideshow.

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Joanne Steller, Vice President of Strategic Communications at TRG Arts, leads TRG’s professional development and communications efforts that bring best practice ideas to arts and culture conferences and workshops nationwide. Since joining TRG in 2000, she has managed consulting services for the company and has been lead consultant for a broad portfolio of clients, including Alvin Ailey American Dance Theatre and Pittsburgh Opera. Prior to TRG, she was marketing director for the Kennedy Center in Washington, DC, where she was responsible for promoting some 600 different programs annually. Read more...